ART DIRECTION | CREATIVE DIRECTION | UI

A new stage for the stories that need to be told.

There is a new class of companies whose products have massively enhanced the web experience we all enjoy and benefit from. Twilio is undoubtedly one of them. Their cloud-based product completely changed the game in terms of customer experience, enabling phone support, VoIP, email, and messaging through a scalable and robust solution.

If you have ever called a Lyft or ordered a pizza on Deliveroo, it may surprise you to find out that Twilio's technology made both possible. Developers have used their products in innovative and unexpected ways. Until now, those user cases were showcased on three different blogs, and Twilio decided to unify them into one destination, with the help of Superfriendly.

What started as a content hub became a more ambitious endeavor. This is the story behind the creation of The Current, a bold digital destination championing rich, deep, thoughtful stories with a really strong design aesthetic. With a flexible and adaptable modular system, Twilio writers now had a platform that matched the quality of their content.