GoodRx

PRODUCT INC DESIGN DIRECTOR | VISUAL DESIGN

GoodRx has transformed how Americans approach prescription medications. Their website and app allow individuals to compare drug prices and offer discount coupons, empowering them to save significantly on their prescriptions. Since its launch in 2011, GoodRx has helped Americans save over $40 billion on medications, making healthcare more accessible and affordable.

As they broadened their services, GoodRx rebranded to engage a broader audience more effectively. I led the team at Product Inc. responsible for translating the new brand identity into an innovative digital ecosystem. This effort would enable GoodRx to swiftly launch exciting new digital experiences while modernizing its website in stages.

With the implementation of a comprehensive new design system crafted by our team, GoodRx expanded its range of digital offerings and embraced a new, brand-focused communication approach. The end result not only increased its appeal but also opened up new revenue streams, setting the stage for a vibrant future.

Design team: Allen Orr (ECD), Abbie Grueskin (Designer)