Pizza Hut asked Tool of NA to bring an AR experience around Pac-Man to life. As a kid of the '80s, I was thrilled to jump into the opportunity. My task was to design and art direct the web experience.

Working with such a rich visual universe was pure joy. Even though we could use the modern (3D) character version, I decided to develop the visual design language around the 80's retro gaming universe. All graphic elements were purposefully pixelated to feel faithful to that theme.

I've created custom stop-motion animations to help further bring the design to life. The final result is an immersive visual experience that hopefully does justice to this beloved game.