Pizza Hut x Pacman

Pizza Hut x Pacman

Pizza Hut x Pacman

Pizza Hut x Pacman

Pizza Hut x Pacman

ART DIRECTION | UI | MOTION

ART DIRECTION | UI | MOTION

Pizza Hut asked Tool of NA to bring an AR experience around Pac-Man to life. As a kid of the '80s, I was thrilled to jump into the opportunity. My task was to design and art direct the web experience.

Working with such a rich visual universe was pure joy. Even though we could use the modern (3D) character version, I decided to develop the visual design language around the 80's retro gaming universe. All graphic elements were purposefully pixelated to feel faithful to that theme.

I've created custom stop-motion animations to help further bring the design to life. The final result is an immersive visual experience that hopefully does justice to this beloved game.

fwa logo

FWA Site of the Day - March 27 2021

Animations created for the Pizza Hut x Pacman WebAr experience
Prototype for Pizza Hut x Pacman experience homepage
Prototype for game over screen of Pizza Hut x Pacman experience
Game Over animation
Results page design

Awards

- 2021 FWA Site of the Day
- 2022 Adweek Experiential Awards: "Best Use of Mobile in an Experiential Activation - Winner"
- 2022 Clio Awards: "Branded Entertainment & Content - Digital/Mobile - Bronze"
- 2021 Comm Arts Advertising: "Miscellaneous - Food & Drink - Winner"
- 2021 Comm Arts Design: "Miscellaneous - Winner"
- 2022 National Addy's: "Games - Gold"
- 2022 National Addy's: "Virtual Reality - Gold"
- 2022 National Addy's: "Branded Content & Entertainment for Online/Interactive - Gold"
- 2022 National Addy's: "Augmented Reality - Gold"