ART DIRECTION | UI | MOTION

PIZZA HUT X PACMAN

Pizza Hut asked Tool of NA to bring an AR experience around Pac-Man to life. As a kid of the '80s, I was thrilled to jump into the opportunity. My task was to design and art direct the web experience.

Working with such a rich visual universe was pure joy. Even though we could use the modern (3D) character version, I felt I should develop the visual design language around the 80's retro gaming universe. All graphic elements were purposefully pixelated to feel faithful to that theme.

I've created custom stop motion animations to help further bring the design to life. The final result is an immersive visual experience that hopefully does justice to this beloved game.