Hermès

Hermes doesn't play by the rules - they are the ones who make them.
Hermes lives to challenge norms and push boundaries, redefining what luxury means. Because this concept is in flux, there's no space for absolute truths / sacred cows. It's no secret that this market always looked suspiciously at digital. Assuming once again the role of a trailblazer, they decided to embrace it fearlessly.

Bringing the whole world of Hermés to an entirely new medium would prove challenging. One of the hallmarks of luxury brands is their hauter-than-thou sense of exclusivity and uniqueness. Could we successfully replicate such a proposition on a digital platform without losing the brand's allure?

Our purpose was to build an e-commerce platform in disguise. Without being too upfront about the selling part, we designed a new digital flagship that spotlights all the craftsmanship that goes into the brand's products. Throughout the website, we borrowed storytelling elements using a language that embeds the whimsical tone so unmistakably Hermés.

METAMORPHOSIS

The brand wanted to explore the theme of metamorphosis and how to incorporate it within the platform. We investigated how the design could adapt and change depending on the seasonal theme and the campaigns they might run, while maintaining the same fundamental structure. While this concept may seem trivial today, it was entirely novel at the time and presented a significant design challenge to overcome.