ABOUT
When I think about modern brands, I see them living primarily in pixels: a website, an app icon, a favicon, a loading animation.
That's where I come alive. I've built my entire career on taking brands and making them shine in digital spaces. While others were still thinking about logos on letterheads, I was obsessing over how a brand feels when you tap, scroll, and swipe through it.
My superpower? Creating design systems that don't scream "design system." I build frameworks that maintain brand consistency while still feeling alive, organic, and distinctive. My systems don't create cookie-cutter products, they create cohesive experiences that still have room to surprise and delight.
Over 15+ years, I've transformed how brands show up digitally for companies like Nike, Netflix, Google, and WSJ. I've led teams to create experiences that feel intentional from the first click to the final conversion, always pushing beyond the expected to deliver solutions that are both strategically sound and visually striking.
SELECTED CLIENTS
- Nike
- Coca-Cola
- Pepsi
- Pizza Hut
- Nespresso
- Netflix
- Google
- Samsung
- Paypal
- Beats
- Twilio
- WSJ
- Hublot
- Technogym
- Chubb
- UPitt
- Benetton
- Urban Decay
AGENCIES
- Code & Theory (US)
- Huge (UK)
- AKQA (UK)
- Product Inc (US)
- Dogstudio/Dept (Belgium)
- Basic/Dept (US - Freelance)
- Ueno (US - Freelance)
- Superfriendly (US - Freelance)
- Toyfight (UK - Freelance)
- Tool of NA (US - Freelance)
LATEST AWARDS & RECOGNITIONS
Pizza Hut WebAR Pacman (2021)
- FWA Site of the Day
- 2022 Adweek Experiential Awards: "Best Use of Mobile in an Experiential Activation - Winner"
- 2022 Clio Awards: "Branded Entertainment & Content - Digital/Mobile - Bronze"
- 2021 Comm Arts Advertising: "Miscellaneous - Food & Drink - Winner"
- 2021 Comm Arts Design: "Miscellaneous - Winner"
- 2022 National Addy's: "Games - Gold"
- 2022 National Addy's: "Virtual Reality - Gold"
- 2022 National Addy's: "Branded Content & Entertainment for Online/Interactive - Gold"
- 2022 National Addy's: "Augmented Reality - Gold"
Urban Decay Beamin Up (2022)
- FWA Site of the Day
- 2023 LA Addy's: "Branded Content & Entertainment for Online/Interactive - Silver"
- 2023 LA Addy's: "Mobile Interaction - Silver"
Coca-Cola Byte (2022)
- FWA Site of the Day
ETS Redesign (2024)
- W3 Awards - Education - General Websites - Gold
- W3 Awards - Website Redesign - General Websites - Silver
- W3 Awards - Non-Profit - General Websites - Silver