ABOUT
My name is Isabel Sousa, but everyone calls me Isa. I am a design director and illustrator who loves creating vibrant visual universes with eye-popping colors and playful characters.
Throughout my career, I've been fortunate to have created campaigns, products, design systems, and experiences for renowned brands and institutions.
I believe meaningful design only emerges when we are open to not following a playbook and start being comfortable with being uncomfortable. On the teams I lead, I aspire to foster an open and collaborative space that empowers its members to be fearless, to experiment, and to create alluring designs that are non-obvious, surprising, intriguing, and, above all, that don't leave anyone indifferent.
I currently serve as a Design Director at Code & Theory.
When I'm not working (and that's the part where I show my interests go far beyond design), I enjoy cooking, drawing (okay, somewhat work-related), and knitting (tapping into my inner grandma). You'll often find me browsing at any stationery shop because, let's face it, nothing beats the smell of a new blank drawing pad (which is work-related once again, darn it).
SELECTED CLIENTS
- Nike
- Coca-Cola
- Pepsi
- Pizza Hut
- Nespresso
- Netflix
- Google
- Samsung
- Paypal
- Beats
- Twilio
- WSJ
- Hublot
- Technogym
- Chubb
- UPitt
- Benetton
- Urban Decay
AGENCIES
- Code & Theory (US)
- Huge (UK)
- AKQA (UK)
- Product Inc (US)
- Dogstudio/Dept (Belgium)
- Basic/Dept (US - Freelance)
- Ueno (US - Freelance)
- Superfriendly (US - Freelance)
- Toyfight (UK - Freelance)
- Tool of NA (US - Freelance)
LATEST AWARDS & RECOGNITIONS
Pizza Hut WebAR Pacman (2021)
- FWA Site of the Day
- 2022 Adweek Experiential Awards: "Best Use of Mobile in an Experiential Activation - Winner"
- 2022 Clio Awards: "Branded Entertainment & Content - Digital/Mobile - Bronze"
- 2021 Comm Arts Advertising: "Miscellaneous - Food & Drink - Winner"
- 2021 Comm Arts Design: "Miscellaneous - Winner"
- 2022 National Addy's: "Games - Gold"
- 2022 National Addy's: "Virtual Reality - Gold"
- 2022 National Addy's: "Branded Content & Entertainment for Online/Interactive - Gold"
- 2022 National Addy's: "Augmented Reality - Gold"
Urban Decay Beamin Up (2022)
- FWA Site of the Day
- 2023 LA Addy's: "Branded Content & Entertainment for Online/Interactive - Silver"
- 2023 LA Addy's: "Mobile Interaction - Silver"
Coca-Cola Byte (2022)
- FWA Site of the Day
ETS Redesign (2024)
- W3 Awards - Education - General Websites - Gold
- W3 Awards - Website Redesign - General Websites - Silver
- W3 Awards - Non-Profit - General Websites - Silver