Blick.ch

CODE & THEORY DESIGN DIRECTION | VISUAL DESIGN 

Blick is Swiss media's most iconic company, with over 4.6 million readers. At Code & Theory, I led the design team responsible for redesigning the publication's website and app. As AI impacts the landscape, Blick needed a new strategy aimed at attracting new audiences and future-proofing the product.

For almost a year, we collaborated closely with Blick's team to develop and define an innovative vision for the future of news. In this crucial moment for media, we envisioned a digital product that incorporates AI-powered features and modern video experiences for Blick.ch and its native apps.

The newly developed website and app experiences enabled Blick to reach the next generation of viewership with social media-inspired content, exclusive sports and entertainment experiences, and AI-powered listening and summary features.

Design Team Max McGuire (Senior Designer), Maddie Sherlock (Junior Designer)

LOOK & FEEL

Blick's new digital look features updated publishing options, an optimized backend, and a variety of innovative AI tools that provide users different ways to engage with content. Along with new Blick branding, the modern design system enhances the overall user experience. We have also made the content more digestible, entertaining, and accessible, creating experiences that suit various formats.

BLICK BITES

The redesigned, mobile-first experience aims to engage a new generation of readers through "Blick Bites," a series of short vertical videos that link to more in-depth articles on blick.ch. This new content format is designed to be more viral and aligns with modern browsing behaviors commonly found on social media platforms.

BLICK SPORTS

In the sports section, we crafted vibrant and dynamic visuals designed to pulse with the thrill of athletic competition. Our goal was to create imagery that not only captures the excitement of sports but also aligns seamlessly with Blick's distinctive brand identity.

SPORT LOOK & FEEL

We've taken our sports section to the next level by introducing dynamic language that captures bespoke moments. This fresh approach perfectly balances unique highlights and classic, templated content. With each visit, we aim to create an exhilarating experience that feels vibrant and new. Users will discover something unexpected every time they visit, ensuring that the pages are constantly engaging and never feel automated.

MOTION

We brought the sports section to life by infusing it with vibrant expressions and personalities. Through the use of motion, we not only captured the essence of the stories but also made the narratives resonate deeply with our audience.