TOEFL Redesign

CODE & THEORY DESIGN DIRECTION | VISUAL DESIGN

TOEFL, the leading English language assessment from ETS, was on a mission to reignite its relevance and appeal in an ever-evolving landscape. As alternative testing options gain traction and global educational dynamics shift, it was essential for TOEFL to reclaim its importance, particularly among younger generations who sometimes see it as outdated or not essential.

Our strategy launched TOEFL beyond the confines of a traditional language test, transforming it into an inspiring journey toward personal growth and global citizenship. To accomplish this, we crafted an immersive, vibrant digital experience designed to engage and empower a new generation. 

The end result is a whole new digital platform that captures the thrill of curiosity and the excitement of discovery. We’ve created a design system that breathes life into this vision, making TOEFL feel like a supportive partner accompanying you on every step of your journey.

Bright, innovative, and energetic, TOEFL's digital experience is an invitation to dive into the world, seek out new opportunities, and join an exciting adventure of self-exploration and growth.

Design Team: Sanchi Oberoi (Senior Designer)