Casulo Studio 

Casulo Studio 

Casulo Studio 

Casulo Studio 

Casulo Studio

BRANDING | VISUAL DESIGN | UX

When I got this commission from Casulo Studio, my first reaction was pure joy. As exciting as it was to be part of something entirely new (the studio had just opened its doors), you inevitably face the challenges of such a process. The biggest of all? You are defining a brand's character from scratch. And you hope to develop a solution that captures the company's DNA.

Everyone wishes to have a memorable brand. From the start, their mandate was to design an identity that projected a laid-out personality without being perceived as less professional for using a more unconventional tone. Would it be possible to combine two conflicting principles?

All in all, we realised that this was simply a false trade-off. Casulo's positioning was rooted in a simple principle: acting like everyone else would mean risking indifference. If that means you need to be bold, so be it. "This is so us" was their first reaction when they saw the final work.

Casulo Studio's logo in a flag

BRAND SYSTEM

While crafting our approach, we defined how the system could stretch across all brand touchpoints. All the elements came together as a system of visuals and messaging designed to flex and scale across various channels and formats, from hard-working digital assets to motion and even the often-overlooked realm of internal documentation.

Intro to Casulo Studio's services
Casulo Studio's animated logo
Casulo Studio's business cards
Stationary designed for Casulo Studio

DESIGN SYSTEM

I've created an extensive design system catering to the studio's diverse needs, from their site to communication materials and internal documents.

Module design for Casulo Studio's website
Animation developed for Casulo Studio's website
Presentation design for Casulo Studio
Prototype of Casulo Studio's website showcasing their values
Casulo Studio's logo playfully winking