young

art direction, visual design, ux, 2013

Young is an online magazine that aims to be the destination of choice to a digitally obsessive youth demo, always hungry for the best content. I was briefed to create a platform that had to be flexible enough to accommodate the needs of this news outlet.

The challenge was to create a design language that could age gracefully, while portraying a distinct personality that celebrated the youthful irreverence. Alongside, being mindful that a digital product for teenagers didn’t need to be all about pink, glitter and hearts.

The final result is a website that makes use of bold colours, large images and type, all layered in a flowing, energetic and vibrant design, without losing sight of its main purpose: to be a hub of information and a new voice for this demographic.

home_young_1200home_young_1200
youngyoung
Tweets_Tweets_
young_hangout_1200young_hangout_1200
young_reporter-tumblr_13young_reporter-tumblr_13
young_trainingshoes_1200young_trainingshoes_1200
young_mobile__textyoung_mobile__text
[unex_ce_button id=“content_fylwt909k,column_content_o8e4dt038” button_text_color=“#222222” button_font=“semibold” button_font_size=“15px” button_width=“full_width” button_alignment=“center” button_text_spacing=“2px” button_bg_color=”#ffffff” button_padding=“80px 60px 80px 60px” button_border_width=“0px” button_border_color=“#000000” button_border_radius=“0px” button_text_hover_color=”#ffffff” button_text_spacing_hover=“2px” button_bg_hover_color=“#222222” button_border_hover_color=“#222222” button_link=“http://isabelsousa.com/work/psp-2/” button_link_type=“url” button_link_target=“_blank” has_container=”” in_column=“1”]PREVIOUS PROJECT[/ce_button]
[unex_ce_button id=“content_fylwt909k,column_content_l5275yhwx” button_text_color=“#222222” button_font=“semibold” button_font_size=“15px” button_width=“full_width” button_alignment=“center” button_text_spacing=“2px” button_bg_color=”#ffffff” button_padding=“80px 60px 80px 60px” button_border_width=“0px” button_border_color=“#000000” button_border_radius=“0px” button_text_hover_color=”#ffffff” button_text_spacing_hover=“2px” button_bg_hover_color=“#222222” button_border_hover_color=“#222222” button_link=“http://isabelsousa.com/work/swt-2/” button_link_type=“url” button_link_target=“_self” has_container=”” in_column=“1”]NEXT PROJECT[/ce_button]