tutor
the people

art direction, visual design, ux, illustration, 2015

Tutor The People is a professional tutoring platform that provides personalised instruction, support and mentorship to students of all levels and needs. I was invited by the team to build from the ground up their new presence on the web.

The challenge was to develop the brand’s digital language, which aimed to be young and fresh while keeping its credibility and reliability tone. The chosen approach had to resonate with tutors, parents and students, three different user mindsets that needed to be addressed within the same visual solution.

The final result was materialised through a platform that strikes a fine balance between looking young and cheerful, without falling into the trap of being goofy and unreliable. All this, while managing to make a huge amount of content look organised and easily digestible, explaining this new service in a direct and easy manner.

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