payu.com

art direction, visual design, illustration
huge inc‚ 2015

PayU is a leading payment services provider with a presence in 16 growth markets across the world. While at Huge, I was tasked to lead the redesign process of its digital presence, looking to transform it into a cohesive experience for a diverse set of customers across four continents.

From a competitive landscape analysis, we came to the conclusion that the brand needed to differentiate itself from other financial products and services, often with cold, impersonal websites, muted tones and very little distinctiveness.

The final result is a flexible and modular platform, with a bright, cheerful colour palette and fun characters. The outcome marriages functionality with a distinct visual personality that transfers effectively to different cultures, connecting PayU’s growing audience in one cohesive experience.

characterscharacters
facesfaces
icons_nr2icons_nr2
icons_whitebgicons_whitebg
insitu_payuinsitu_payu
PayUWallet1200PayUWallet1200
interioresinteriores
DestaqueDestaque
Mobile_payu_whiteMobile_payu_white
payu_animationpayu_animation
[unex_ce_button id=“content_n22mhsumw,column_content_iejzadaqj” button_text_color=“#222222” button_font=“semibold” button_font_size=“15px” button_width=“full_width” button_alignment=“center” button_text_spacing=“2px” button_bg_color=”#ffffff” button_padding=“80px 60px 80px 60px” button_border_width=“0px” button_border_color=“#000000” button_border_radius=“0px” button_text_hover_color=”#ffffff” button_text_spacing_hover=“2px” button_bg_hover_color=“#222222” button_border_hover_color=“#222222” button_link=“http://isabelsousa.com/work/swt-2/” button_link_type=“url” button_link_target=“_self” has_container=”” in_column=“1”]PREVIOUS PROJECT[/ce_button]
[unex_ce_button id=“content_n22mhsumw,column_content_fw3pwp7o9” button_text_color=“#222222” button_font=“semibold” button_font_size=“15px” button_width=“full_width” button_alignment=“center” button_text_spacing=“2px” button_bg_color=”#ffffff” button_padding=“80px 60px 80px 60px” button_border_width=“0px” button_border_color=“#222222” button_border_radius=“0px” button_text_hover_color=”#ffffff” button_text_spacing_hover=“2px” button_bg_hover_color=“#222222” button_border_hover_color=“#222222” button_link=“http://isabelsousa.com/work/sony-ps-vita/” button_link_type=“url” button_link_target=“_self” has_container=”” in_column=“1”]NEXT PROJECT[/ce_button]