NeoDrive is a one-stop destination for cloud-based storage for individuals and companies. They stand out from the competition due to the simplicity of usage and easy setup. I was invited to design the brand and develop their online presence, that needed to reflect the product’s core principles.
Accessing everything, everywhere became a demand of modern life, and NeoDrive thinks it has the perfect solution to this problem. I wanted to create an uncluttered, straight to the point website that would be a mirror of the service itself. My intention was to steer away from the typical cold and techie design that characterises these types of products and to develop a consumer friendly visual language that clearly sets NeoDrive’s communication apart from the competition.
The visual solution encapsulates a casual look and feel, that hopes to establish confidence. The vibrant colours and illustrations are here placed to attract the customer’s eyes to the features they are looking for, easily communicating what they are linking to.