Young is an online magazine that aims to be the destination of choice to a digitally obsessive youth demo, always hungry for the best content. I was briefed to create a platform that had to be flexible enough to accommodate the needs of this news outlet.
The challenge was to create a design language that could age gracefully, while portraying a distinct personality that celebrated the youthful irreverence. Alongside, being mindful that a digital product for teenagers didn’t need to be all about pink, glitter and hearts.
The final result is a website that makes use of bold colours, large images and type, all layered in a flowing, energetic and vibrant design, without losing sight of its main purpose: to be a hub of information and a new voice for this demographic.